THE 200 YEAR OLD
Client: Sanlam Asset and Investment Managers
Scientist predict that the first person to live to 200 years has already been born.
And a longer life, means a longer period that your money has to last. Which is why we were tasked to get people thinking about the future, while offering them Sanlam’s philosophies on how to prepare for a life that long.
We told the story of The 200 Year Old, a docudrama set in 2218, explaining the life of a woman born in 2018 who goes on to live for 200 years.
After extensive research, consulting some of the world’s leading experts on the research and technology of the future, and some fine fictional story-telling to fill-in the gaps, we made a story that was as complex as it was believable.
AWARDS
Midas
1 Gold