Doomo

Client: Sanlam Asset and Investment Managers

South Africa's Western Cape province was experiencing the worst drought in over 100 years. And when experts said that we had 5-months of water left, literally every drop of water counted. So we targeted the area of highest water use, household bathrooms, and gave people a campaign that was as practical as it was positive to help them save water.

AWARDS:
Cannes
1 Shortlist
One Show
2 Silver
Loeries
1 Grand Prix
3 Gold
2 Silver
1 Bronze
2 Craft Certificates
The Bookmarks
2 Silver
5 Bronze
Creative Circle: Ad of the month
3 First
2 Second
Creative Circle: Ad of the year
1 First
1 Third
Midas
1 Gold
Prisms
Campaign of the year
2 Gold
1 Silver
Amasa
1 Gold

Client: Newlands Spring Beer

South Africa's biggest sporting rivals were coming to Newlands Cricket Stadium. So, to have a bit of fun with them while they were in our backyard, we launched our beer in theirs.

AWARDS:
Loeries
2 Bronze
The Bookmarks
1 Gold
Creative Circle: Ad of the Year
Second
Prism
1 Gold
1 Silver
Apex
1 Bronze

Client: Sanlam Asset and Investment Managers

Many South Africans don’t have funeral cover – which can put a serious strain emotionally and financially on a family when a loved one passes away. This is the true benefit of Funeral Cover. And that was the point we wanted to communicate.

 To do this, we turned to WhatsApp – the most popular digital platform among our audience. And also the place where family conversations are increasingly taking place. We created Uk’shona Kwelanga – an original South African WhatsApp Drama. 

AWARDS
Cannes
2 Silver
1 Bronze
One Show
1 Silver
2 Bronze
Loeries
1 Gold
1 Silver
1 Bronze
The Bookmarks
2 Gold
2 Silver
Creative Circle: Ad of the Month
1 First
Creative Circle: Ad of the Year
2 First
Prism
2 Gold
Midas
3 Gold
Apex
1 Gold

Client: Allan Gray

Allan Gray is an investment company with a proven track record that doesn’t believe in short cuts. To demonstrate this philosophy, we told a story that I still feel is, well, beautiful.

AWARDS
Cannes
1 Silver
One Show
1 Gold
Clio
1 Gold
London International
1 Gold
Loeries
1 Grand Prix
4 Gold
Creative Circle: Ad of the month
1 First
Creative Circle: Ad of the year
1 First
Midas
1 Gold

Client: Santam Short Term Insurers

It’s a fact: insurance is a grudge purchase. And when you’re paying for something that you don’t really want to have to pay for, the one thing you want to know is that it will do what you need it to when the time comes.

To distinguish our client from the over-promises of others, we simply got them to ask a few thought-provoking questions about their insurance.

AWARDS
Cannes
1 Silver
1 Bronze
One Show
1 Silver
1 Merit
Clio
1 Silver
Loeries
2 Gold
1 Silver
2 Bronze
The Bookmarks
1 Bronze
Creative Circle: Ad of the month
1 First
Midas
1 Grand Midas
2 Gold
1 Silver
Apex
1 Bronze

Client: Sanlam Investments

Sanlam Investments believes there’s never been a better time to be an investor. To state this case, we created a film which cuts together footage of women and men who are playing a part in shaping the potential of the world. Through their words, we demonstrate that when you look beneath the surface of negative sentiment, the world is bristling with possibility.

AWARDS:
Loeries
1 Silver
Craft Certificate Editing

Client: Santam

This campaign for Santam, a leading South African Insurance company, used how tourists and foreigners see our country to highlight things that can truly only happen in South Africa. Weird and wonderful things. One-of-a-kind things that call for one-of-a-kind insurance.

AWARDS
Loeries
3 Gold
2 Silver
2 Craft Certificate
Creative Circle: Ad of the month
1 First
Creative Circle: Ad of the year
1 First
Midas
2 Silver

Client: Sanlam Asset and Investment Managers

When your client offers multiple products to the market, chances are, they want to sell more than one thing in one campaign - to get bang for their buck. But when you’re talking about complicated investment products linked to complicated life decisions, that ask becomes even more difficult. However, despite the odds, we managed to find a way to talk to everyone at the same time. All by asking a simple question: If we could give ourselves advice on some of the important things in life, especially our finances, what could we learn and do differently?

Introducing Conversations with yourself; a series of film, radio and digital content that presents one man at six different ages as he chats candidly with his “other selves” about the life he’s lived. This single character was then used to tap into the mindset of each age as we created scenarios, from the funny to the serious, that many audiences could relate to in order to land the importance of making the right financial decisions throughout life. All in one campaign.

AWARDS
Loeries
1 Gold
3 Bronze
3 Craft Certificates
The Bookmarks
3 Gold
2 Silver
7 Bronze
Creative Circle: Ad of the month
3 Frist
1 Second
Midas
1 Gold
The Indie Awards
1 Gold

Client: Santam

Using a simple hashtag and a challenge, we created a social campaign that led to some fun online films and a lot of love from the world wide web.

AWARDS
Loeries
1 Bronze
The Bookmarks
1 Silver
1 Bronze
Creative Circle: Ad of the month
1 Second

Client: New Balance

The Comrades is the one of the toughest ultra marathons on earth, with around 20 000 people entering every year.

We knew that every amateur runner competing in the Comrades was doing it for a compelling and even life-affirming reason. We had to find a way to share these amazing reasons in order to inspire all those running the race.

AWARDS
Loeries
2 Bronze
The Bookmarks
1 Silver
1 Bronze

Client: Sanlam Asset and Investment Managers.

South Africans don’t save because it’s the last thing on their minds and the last thing they want to do. During National Savings month, Sanlam set out to transform the perception of saving from boring and unappealing to something desirable and top of mind. How? By providing a tool that would make saving accessible and as easy as spending.

AWARDS
The Bookmarks
1 Silver

Client: Beegle Trackers

AWARDS
Eagles
1 Silver

Client: Shatterprufe Shatter-Resistant Safety Glass

Client: Kulula Airlines

South Africa hosted the 2010 World Cup and FIFA’s strict sponsorship policies ensured that no one could use any imagery or wording that would be associated with the World Cup. This meant that even though it was South Africa’s World Cup, almost no South African brands could get on the band wagon. Almost.

By purposefully beating around the bush, and spelling out what FIFA said we could not say, we said it anyway. All for a campaign that ended up being the most spoken about marketing of 2010.

AWARDS
Cannes
2 Shortlist
One Show
1 Finalist
Clio
1 Silver
Loeries
2 Gold
1 Silver
2 Bronze
Creative Circle: Ad of the month
1 First
Creative Circle: Ad of the year
1 First

Client: Santam

At the risk of putting Santam out of business, we produced two products that aimed to prevent unfortunate things from happening before you had to claim from them. The risk transformed into a nation-building initiative.

AWARDS
Loeries
2 Bronze

Client: Eagle Awards (A South African Press and Print Only awards show)

AWARDS
Loeries
1 Bronze
Creative Circle: Ad of the month
1 First

This is an older series of ads we did for a Scotch that at the time didn’t hold a place in the hearts or minds of consumers. But once these ads flighted, and the campaign line got traction, the words “Give that man a Bell’s” became synonymous with celebrating achievements big and small. To this day, it’s a phrase that’s still an iconic South African “saying”.

Client: Plascon Paints

This is my wife’s favourite ad, so she insisted I add it in.